Dealership History

After being associated with Scott Chevrolet dealership in downtown Oklahoma City for almost 20 years as an employee, partner and owner, we sold the store in 1980. In May of that year, we came to El Reno and purchased what was then the Gerald HOWE Chevrolet. At that time, the Frontier Chevrolet Co. was organized and established. Our primary area of responsibility was Canadian County and surrounding areas. We began with a staff of 27 and began to grow by selling and servicing the Chevrolet product to the best of our ability.

Over the years, we have achieved many accomplishments. In 1990, we had the distinction and honor of being asked by Chevrolet to help write the book on Service Supremacy. This manual contains Chevrolet's recommendations on the most effective ways to operate and manage a service department. We were one of 21 pilot dealers who spent 13 months researching and compiling this manual. This way of doing business has become popular nationwide and we are very proud to be a part of the original founding group.

After 14 years and considerable growth, we decided to expand and try to do the same with a new product. In March of 1994, we acquired the Thompson Motor Co., which was located across the highway from us. We renamed it Frontier Motor Company. In that location, we are authorized to sell Chrysler, Dodge, Jeep and Ram. Together we now do business as one entity with a family of approximately 70 employees.

On May 25th 2019 an F3 tornado heavily damaged our Dodge facility on the corner of Hwy 81 & 66. We are happy to announce that as of January 1st, 2022 we are now located in our new state of the art facility.  We would like to cordially invite you to come take a tour of the new Frontier.

We feel we are highly competitive and the place to do business in the areas of selling and servicing both new and used cars and trucks. We believe that a high rate of customer satisfaction is crucial to the success of our stores. We think this philosophy makes Frontier a great place to do business with and a great place to work!

If you're going to buy a new RAM, Dodge, Jeep or Chrysler with us, or take your car in for routine maintenance or an auto repair, you probably want to know a little bit about us. Makes sense.

Frontier Dodge Chrysler Jeep, located at 1700 OK-66 El Reno, is happy to tell you that we've been serving the great state of Oklahoma  for longer than many of you might have owned your current car. With those years comes invaluable expertise, which we put to your advantage. We're not just talking acumen on new RAM, Dodge, Jeep and Chrysler models, but used cars, service and auto repairs and perhaps most importantly - RAM, Dodge, Jeep and Chrysler financing.

We hand pick each member of the Frontier Dodge Chrysler Jeep team for their high level of competency, vast knowledgebase, eagerness to learn late-breaking technology, ability to relate to drivers from all walks of life, and commitment to keeping Frontier Dodge Chrysler Jeep a pressure-free environment, which if you ask many of our patrons, makes us a dealership in the rough.

Of course the best way to see for yourself the distinct experience you'll have at Frontier Dodge Chrysler Jeep is to explore our new RAM, Dodge, Jeep and Chrysler models; used cars; service department ; financing; and certified car parts in person, at 1700 EAST OK-66 El Reno, Oklahoma.


Frontier Motor Co

1700 E Highway 66
Directions El Reno, OK 73036-6600

  • Sales: (405) 237-4064
  • Service: (405) 428-4374
  • Parts: (405) 367-8339


  • Monday 08:00AM - 07:00PM
  • Tuesday 08:00AM - 07:00PM
  • Wednesday 08:00AM - 07:00PM
  • Thursday 08:00AM - 07:00PM
  • Friday 08:00AM - 07:00PM
  • Saturday Closed
  • Sunday Closed
Call 405-262-6433